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New Dove Film – Why the hate?

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I have always admired Dove for their real beauty campaign and using real women in their advertising. So I was delighted last week to see their latest film by marketing company Ogilvy & Mather entitled Love your Curls.

The ad starts with a statement saying that “Only 4 out of 10 curly haired girls think their hair is beautiful”. Then it shows clips of interviews with young girls, who feel sad about their curly hair and believe they would be more beautiful with straight hair.  After this the girls friends and families are dancing with them down the street and leading them into a surprise party where everyone there is celebrating their curls (this bit is a little cheesy but sweet). Everyone is singing and dancing to the song  ‘We all love our curls’, which was especially composed for the advert. A final statement states that “Girls are 7 times more likely to love their curls if the people around them do”. You can watch it here.

Rob Candelino, VP of marketing for haircare at Unilever, spoke about the new film in an interview with Adweek. They noted that quite a few black girls and women were featured in the advertisement and wanted to know if Rob thought the advert made a particular statement about the discussion regarding natural hair versus relaxed hair in the black community—or women who relax their hair or their children’s hair. He said “The ‘Dove Hair: Love Your Curls’ campaign was crafted with an emphasis on encouraging all women to embrace their individual curl type and texture, regardless of race or ethnicity… Beauty, confidence and self-esteem are wide and far-reaching topics. Dove believes that every woman has the opportunity to make a difference in a girl’s life and have a positive impact on her self-confidence. The Dove Hair: Love Your Curls campaign is intended to motivate and inspire all women and girls with curls.” [Source]

I liked the advert a lot and shared it everywhere. So I was very surprised by the negative response from many of our natural sisters. They said they were suspicious, that Dove had ulterior motives and that Dove was taking something from us, something that we created. They said that the natural struggle was ours alone and no one should be trying to get in on this struggle. There was so much anger.

I even saw people complaining that they even didn’t use particular hair types. Natural’s we need to get away from this hair type business if it is going to divide us.  I saw many different hair types right here…

Dove - Love Curls
Dove have done a number of campaigns highlighting natural beauty for women of all nationalities, shapes and ages. Off the top of my head I can’t think of many other mainstream beauty companies that have any interest in promoting confidence in women. Yes they are company but if they’re putting out a positive message for our young girls to love themselves, why should this be a problem?

When people that say that Dove are “taking our problem”, I find it a hard concept to understand as when we are fighting for something we want as much support as possible. For example, there has been a long struggle against racism in this country. Would the struggle be more successful if it was only black people could support racial equality? Or would there be more support wheelchair users in the office if they were only supported by other wheelchair users? I don’t believe so.

Others have said that Dove doesn’t know the problems of black women. It seems to me that Dove have done their research and have determined that that there is an issue with curly hair across many nationalities. I believe that although this is a big issue in the black community, accepting curly hair is also an issue with women outside our community as well. Dove won’t know the story in the black community as well people in the black community, but that not the most important thing.  The important thing is that the message about accepting natural beauty and celebrating it has just got a tiny bit louder.

Imagine what a generation of young girls could achieve if they loved their hair, eyes, body, skin, etc etc. Perfect this way? Yes we are!

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Wigs, Weaves & Winter – Protective Styling Tips from Nazuri Curls!

I hear the phrase from a lot of people that they like to ‘put their hair away for winter’ this usually translates as either purely protective styling (wearing their own hair in buns, twist and up-do’s) and for others this means putting on a wig or weave for a little while.

There are so many options out there for the weaves at the moment and one I came across recently is called Nazuri Curls it’s a UK based company that provides natural textured hair extensions, clip-ins and wigs to ladies who want to embrace their hair texture whether that’s natural, transitioning or relaxed. They have been operating since 2013 and have gained a great international customer base since then particularly with natural hair ladies and with their custom wig offering.

Afro Wefted Hair - Nazuri Curls

Afro: Wefted Hair From Nazuri Curls (Starts from £60) Cant believe this is not her hair!!

 

One of my favourite bloggers Natural Belle is doing a hair growth challenge at the moment using her Nazuri Curls custom wig click this link to check it out 

So, for my wig and weave wearing readers, I asked one of the founders of Nazuri Curls, Yasmin Kamara if she had any protective style tips for people this winter and she gave me their top tips!

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  1. It Starts at the Roots

Is your braid pattern protecting your hair?

*Look after the perimeter of your hair as this will be where the most amount of pressure is being applied – try and use a horizontal ‘anchor cornrow’ at your nape to hold your wig or weave in place.

*Do not wear cornrows that are too small – you’ll need to access your scalp when washing / moisturising your extensions

*Do not wear cornrows that are too tight! This pressure could pull on your scalp, break your hair and prevent the growth your trying to achieve

*If adding extensions to your cornrows bear in mind that these may remove additional moisture from your hair

  1. What’s in your spray bottle?

It’s essential that you keep your hair underneath your extensions hydrated!

*Water is of course the most important thing to use for moisture and we recommend accompanying this with a leave-in conditioner. You can also add a light oil such as coconut oil or almond oil to the spray mixture.

*Try not to use heavy butters or conditioners / creams that have silicone’s on your scalp on a daily basis – you do not want to clog your scalp / create build up as if this accumulates under your extensions you will stifle your hair growth

*Don’t forget to look after your leave out if you have any. Spraying a water based mixture or using a cream on your leave out regularly works well with textured extensions but for other styles, using an oil based product will avoid your hair reverting to its natural state whilst still allowing you to add some moisture

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  1. Let’s Keep it Clean

If you’re wearing your protective style for a long time then washing your scalp cannot be avoided

*This is the make or break of protective styles – build-up on your scalp can stifle growth and also reduce the longevity of your style. This is where wearing a wig has its main benefits as you have full access to your scalp. If wearing a weave, we recommend co-washing using a spray bottle and gently rubbing your scalp with your fingers to cleanse the scalp

*If using a shampoo to cleanse make sure you rinse out all the product, residues of shampoo on your scalp can dry out your hair

*Make sure that your hair is completely dry, do not walk around with a damp head it could cause mold! We recommend air drying or sitting under a hooded dryer with the temperature on cool or using a blow dryer on a cool setting. Alternatively you could wear your hair up to reduce drying time whilst air drying

Yasmin also kindly gave the readers of The Natural Lounge this wonderful discount code allowing for 20% off Custom Wigs. The Code is NATURALBELLEPSC20

For more information visit www.nazuricurls.com

Do you protective style during the winter? Have you tried a Natural Weave or Wig before?

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The Natural Hair Version of 100 Years of beauty in 60 seconds

I totally love this video and had to share from braids, to rows to fro’s this video from Cut Video shows 100 years of afro textured hairstyles in 60 seconds is’nt it fab? Do you remember any of the styles? who do some of them remind you of….

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